Feeling readily inspired by the recent Bausch and Lomb work by paula scher (here), I have decided to start working on the brand for the tea for the starpacks competition…and well I should have done it months ago!

Since time is ticking, I have decieded to choose the name frut (with the aim of making sound ‘funky and fresh’ – god I hate those words!)

I have 3 different concepts for the branding, but one main theme – for it to be bold and bright.

Here is the first batch anyway (still very rough, so don’t judge, just comment )