‘Typography’

Froot Tea Label

First rough of the froot tea label design for the starpacks competition.

Fruit Carving

More typography experiments – this time with fruit for the packaging brief!

Beer Experiments

After reviewing the magazine cover so far, I feel I can do a lot more in terms of the typography. For this I have gone back to my orginal concepts in my folder. Here is the results:

Frut – the new fruit tea

Feeling readily inspired by the recent Bausch and Lomb work by paula scher (here), I have decided to start working on the brand for the tea for the starpacks competition…and well I should have done it months ago!

Since time is ticking, I have decieded to choose the name frut (with the aim of making sound ‘funky and fresh’ – god I hate those words!)

I have 3 different concepts for the branding, but one main theme – for it to be bold and bright.

Here is the first batch anyway (still very rough, so don’t judge, just comment :) )