Final design sent to starpacks for a tea packaging design for a younger market.
My basic concept was to try and make something visually appealing which stood out against the classic and somewhat more refined packaging that tea is normally found in.
‘Packaging’
Froot Tea Label
First rough of the froot tea label design for the starpacks competition.
First rough of the froot tea label design for the starpacks competition.
Frut – the new fruit tea
Feeling readily inspired by the recent Bausch and Lomb work by paula scher (here), I have decided to start working on the brand for the tea for the starpacks competition…and well I should have done it months ago!
Since time is ticking, I have decieded to choose the name frut (with the aim of making sound ‘funky and fresh’ – god I hate those words!)
I have 3 different concepts for the branding, but one main theme – for it to be bold and bright.
Here is the first batch anyway (still very rough, so don’t judge, just comment 
)
Feeling readily inspired by the recent Bausch and Lomb work by paula scher (here), I have decided to start working on the brand for the tea for the starpacks competition…and well I should have done it months ago!
Since time is ticking, I have decieded to choose the name frut (with the aim of making sound ‘funky and fresh’ – god I hate those words!)
I have 3 different concepts for the branding, but one main theme – for it to be bold and bright.
Here is the first batch anyway (still very rough, so don’t judge, just comment )
My quest for product information
Recently, I came across some packaging for Nestle’s Coconut ice-cream in a restaurant in Los Cristianos, and to this day, I cannot find out what the shell is made of. I have contacted both Nestle UK and ES as well as Richmond & Roncadin Icecream Ltd (who produce all of nestle’s icecream products) and no-one seems to know about the product. The product in question is to the right. What is throwing me off with it, is that although is has all the aethetics and texture of a coconut shell, the edges look as though it is made of a resin…!
Recently, I came across some packaging for Nestle’s Coconut ice-cream in a restaurant in Los Cristianos, and to this day, I cannot find out what the shell is made of. I have contacted both Nestle UK and ES as well as Richmond & Roncadin Icecream Ltd (who produce all of nestle’s icecream products) and no-one seems to know about the product. The product in question is to the right. What is throwing me off with it, is that although is has all the aethetics and texture of a coconut shell, the edges look as though it is made of a resin…!
Tea Packaging Brief Experiments – Part One
First Experiment: Using orange skin as packaging for fruit tea bags (My hands now smell like orange 
) ):
It works extremely well, apart from a minor issue: It needs to be stored in the freezer or needs to be pickled so it doesn’t decompose – Back to the drawing board!
First Experiment: Using orange skin as packaging for fruit tea bags (My hands now smell like orange ) ):
It works extremely well, apart from a minor issue: It needs to be stored in the freezer or needs to be pickled so it doesn’t decompose – Back to the drawing board!
